projects

Curious to learn about the work I do and the impact it’s had on all the cool projects I’ve worked on?

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CONTENT

Content is often under-utilized by event producers. In an effort to grow brand recognition and ensure that GVFTF is seen as the go-to community event producer that both guests and municipal partners can rely on, I worked with a local videographer (Couch Cushion Media) to create clean, beautiful content highlighting attendees, activities, food and atmosphere so people knew what to expect.

Over the two years, I grew their social following by 22% across channels and maintained a 36% open rate through email. I led strategy that provided consistent, informative, high-quality content to followers leading to high performing content, high ticket sales (increased 70% YOY) and high attendance rates (averaged 36% attendance growth across in-house events)

Here are some examples straight from their grids.

greater vancouver food truck festival

Jason Faria and Kat King make up a dynamic, ambitious entrepreneurial duo behind GVFTF set out to modernize the community event scene across British Columbia. After nine successful years in operation, growing larger and faster each year, in 2024 they decided to finally invest in marketing support in a substantial way. That’s where I came in.

Over the course of two years, I worked closely with them to accomplish the following goals:

  1. Optimize and streamline their marketing processes

  2. Compile performance reporting to support future event and grant applications

  3. Grow brand recognition with focus on becoming a third-party producer

  4. Establish relationships with media and large scale event producers

  5. Improve cross-functional marketing efforts with attending vendors

PR

Developing media relationships looks different than it use to. There are less and less traditional media outlets to rely on for coverage meanwhile the number of sources people turn to for information continues to grow. During this project, I made it my mission to dive deep into the hospitality and events industry across BC to find out where people were finding out about events, because that’s where I needed to position GVFTF to be. I know I couldn’t solely rely on a traditional press to grow awareness so I expanded our efforts to include school districts, neighbourhood facebook groups, community event calendars and municipal organizations. That being said, our press coverage for events was still consistently successful (over 50 external articles were published over our project term)

marketing processes

Developing media relationships seems to be getting more and more complicated. With less

Through the course of this project, I